At North Studio, I designed and led the rollout of a reusable Figma component library adopted across the product team, cutting HMI interface delivery time by 25%.
I redesigned the Oney × Leroy Merlin onboarding flow through iterative research focused on user friction, reducing drop-off by 12% and sign-up time from 20 to 8 minutes. I also led research and focus groups for the Fundación Casa la Pedrera website redesign.
At Chispum (Javi Royo SL.), I improved wayfinding and signage in hospital environments using accessibility principles for people with reduced mobility or cognitive load. I managed production across 12 projects with zero delays and reduced manufacturing errors by 5%.
I co-founded Jaime Koch, a handcrafted stationery line, and led its design, production, and client education. I also designed and led six workshops on artisan bookbinding and dyeing techniques.

