
Elmar G
@elmarg
Strategic and quantitative professional with over 8 years of experience
What I'm looking for
Strategic and quantitative professional with over 8 years of experience in B2B portfolio management, financial modeling, and institutional relationship management. Holding a Master in Finance from INCAE Business School, specializing in corporate valuation, risk assessment, and top-down financial modeling. Proven track record in acting as a strategic advisor for global corporate accounts (managing 18 concurrent portfolios) and negotiating institutional capital with diplomatic entities. Adept at leveraging Business Intelligence (Power BI, Looker) to mitigate risk, optimize OPEX, and drive revenue growth. Positioned to transition deep analytical rigor and complex stakeholder management into strategic corporate banking advisory.
Experience
Work history, roles, and key accomplishments
Data Strategy & Business Intelligence Manager
Tecnodiagnosis
Sep 2024 - Present (2 years)
Designed and executed a top-down revenue cascading model using Markowitz portfolio optimization to allocate capital and operational targets. Engineered an automated financial control framework and consolidated data into advanced Power BI dashboards for C-level leadership.
Managed advertising investment strategies across digital and traditional channels for global accounts, including Caterpillar. Developed budget optimization models and structured commercial business cases to pitch multi-channel growth initiatives.
Strategy Consultant
Anita Lara / Passion Monde de la Lingerie
Feb 2021 - Jun 2023 (2 years 4 months)
Spearheaded the Annual Operating Plan (AOP) formulation and budget execution under strict capital constraints, scaling monthly portfolio revenues by over 170%. Developed sales forecasting models and price sensitivity analyses, and secured institutional seed capital from the Government of Taiwan and strategic funding from the Guatemalan Government.
User Acquisition Manager
Guatemala.com
Jul 2020 - Feb 2021 (7 months)
Executed targeted budget allocation through rigorous analysis of Customer Acquisition Cost, capturing ~20,000 users at a hyper-efficient $0.12 CPA. Evaluated campaign performance using regression analysis and financial efficiency ratios to secure sustainable revenue streams.
Creative Consultant
Guatemala.com
Oct 2018 - Jul 2020 (1 year 9 months)
Managed complex project delivery workflows and technical documentation, leading diverse teams to execute high-visibility initiatives. Led data investigations and KPI reporting to resolve complex client inquiries.
Social Media Manager
TPP EMarketing
Jan 2018 - Oct 2018 (9 months)
Managed social media accounts for six national brands and created content proposals, monthly social media plans, trend reports, and KPI reports. Pitched innovative campaigns to clients and handled day-to-day customer requests.
Marketing Intern
Tecnodiagnosis
Jan 2017 - Dec 2017 (11 months)
Gathered data on competitor activities, analyzed trends in the healthcare industry, and helped identify opportunities for attracting new medical referrals.
Education
Degrees, certifications, and relevant coursework
INCAE Business School
Master in Finance, Finance
2025 -
Master in Finance with a core focus on corporate finance, investment project evaluation, corporate valuation, capital structuring, quantitative methods, and risk analysis.
Universidad Rafael Landivar
B.A., Marketing
2016 - 2020
Activities and societies: Cofounder of the Student Marketing Association; Founder of the Personal Branding Club for Students.
B.A. in Marketing. Cofounded the Student Marketing Association and founded the Personal Branding Club for Students.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
Job categories
Skills
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