Ellen Joy Demonteverde

I've designed two end-to-end GoHighLevel CRM systems for service-based businesses, including Radiance Aesthetics & Wellness and AnchorPoint Business Insurance. My work covers CRM architecture, pipelines, forms, segmentation, reporting dashboards, and automated email and SMS follow-up.

For a commercial insurance CRM project, I built a multi-stage renewal workflow with 90-, 60-, and 30-day communication checkpoints, structured underwriting intake, duplicate-opportunity prevention logic, and agent performance reporting. For a med spa CRM, I created appointment booking, post-treatment follow-up, inactive-client re-engagement, and service-based segmentation workflows.

I'm also building practical integration skills through hands-on work with Zapier, Make, and n8n, including multi-step workflows, webhooks, data mapping, filters, triggers, actions, and conditional logic.

Before focusing on CRM automation, I managed complex operations and client services across five countries for nearly a decade. I bring an operations-focused approach to documentation, scheduling, process coordination, stakeholder communication, and creating reliable systems for recurring work.