Hector Espino

I’m a GoHighLevel Funnel & Automation Specialist focused on designing end-to-end GHL systems that improve lead management, optimize workflows, and create seamless customer journeys. I build conversion-focused landing pages and funnel systems, plus forms, lead follow-up workflows, and Google review campaigns to keep capture and follow-up organized.

In my GoHighLevel work, I’ve built multi-step automation workflows for lead nurturing, follow-ups, appointment booking, and customer journey sequences. I also set up CRM pipelines and opportunity stages for lead tracking, implemented missed-call text-back and lead recovery systems, and created reputation management systems with automated review requests.

Before specializing in automation, I supported businesses as a General Virtual Assistant and Customer Support Representative II, handling second-level technical support, complex issue resolution, and CRM/data management. I also brought operations and sales support experience from roles including Sales Back Office Operator (Supervisor) and Marketing & Creative Support, where I coordinated workflows, supported lead generation, and developed marketing materials.