At Kinetic, I apply AI-informed content strategy across four brand accounts, including Vellum AI, and serve as their sole point of contact. AI-assisted testing helped identify Vellum AI’s highest-value consumer segment, informing a paid-targeting shift that drove a measurable sales lift.
I lead a five-person creative team at the AI incubator, directing content creators and scriptwriting from brief through final cut. I also guide CMO-level strategy calls and business reviews.
At Newport Restaurant Group, I adapted creative direction across 16 restaurant brands and created a video that reached 170,000 views. Earlier marketing work included creating UGC for consumer brands at Icon and producing campaign content for Parsons Kellogg and BankNewport.
