Open to opportunities

Sydney Danson

@sydneydanson

Message

I’m a UGC creator and digital marketer turning brand stories into high-performing short-form content.

United States

Message

What I'm looking for

I’m looking for a role where I can create authentic, high-performing short-form content with clear goals, collaborate with marketing teams, and use SEO and analytics to continuously improve results.

I’m an independent UGC creator conceptualizing and producing user-generated content for social media, product launches, and brand collaborations. I script, film, and edit short-form videos optimized for TikTok, Instagram Reels, and YouTube Shorts, keeping every deliverable aligned to the campaign’s goal.

I collaborate closely with marketing teams to align content aesthetics with brand identity, so what we publish feels authentic and performs. Alongside content, I’ve built project management experience—scoping luxury rental properties and collaborating cross-functionally to integrate new properties into smart homes—so I bring strong organization and execution to every brief.

Earlier in my career, I worked as a Concierge & Copywriter where I crafted SEO-optimized blog content and executed backlink strategies using in-depth keyword research and AI tools to boost organic visibility and audience engagement. I also partnered with marketing, accounting, and operations to streamline workflows and enhance the customer experience.

As a Digital Marketing Analyst Intern and Content Designer, I developed and launched interactive social campaigns that strengthened brand voice and expanded community reach. I’m energized by combining storytelling, art direction, and performance-minded marketing—turning ideas into content ecosystems that keep improving with data.

Experience

Work history, roles, and key accomplishments

Current

UGC Creator

Current

Independent Contractor

Mar 2024 - Present (2 years 3 months)

Conceptualized and produced user-generated content for social media, product launches, and brand collaborations. Scripting, filming, and editing short-form videos optimized for TikTok, Instagram Reels, and YouTube Shorts, while aligning content aesthetics with brand identity and campaign goals.

UGC Content Creation TikTok Instagram Reels YouTube Shorts

Project Manager

Wander

Nov 2023 - Feb 2024 (3 months)

Scoped and evaluated prospective luxury rental properties to expand the company’s real estate portfolio. Developed investor pitch decks and supported strategic initiatives related to REITs and luxury travel while collaborating with teams to integrate properties into smart homes.

REIT Cross Functional Collaboration Project Planning

Concierge & Copywriter

Wander

Feb 2022 - Oct 2023 (1 year 8 months)

Crafted SEO-optimized blog content and executed backlink strategies using in-depth keyword research and AI tools to improve organic visibility and audience engagement. Collaborated with marketing, accounting, and operations teams to optimize workflows and enhance the customer experience.

SEO Copywriting Backlinks Keyword Research Workflow Optimization Customer Experience Content Marketing

Digital Marketing Analyst Intern

IIDM

Jun 2021 - Oct 2021 (4 months)

Developed and launched interactive social campaigns to strengthen brand voice, boost audience engagement, and expand community reach. Used content management platforms to schedule posts and monitor engagement for timely publishing and data-driven optimization.

Campaigns Digital Marketing Content Scheduling Content Management Brand Voice Community Building

Content Designer

Independent Contractor

Sep 2019 - Apr 2020 (7 months)

Conceptualized, shot, and edited visual content aligned with client branding and campaign goals. Produced creative assets to support ongoing marketing and promotional efforts.

Content & Design Visual Storytelling Video Editing Creative Direction

Career Peer Advisor

USF Careers Centre

May 2016 - Aug 2018 (2 years 3 months)

Assisted students in creating industry-aligned resumes and conducted mock interviews to strengthen career readiness. Provided guidance to improve interview performance and professional communication.

Resume Writing Career Advising Interview Preparation Professional Development Career Readiness

BullsNiteOut Coordinator

Center for Student Involvement

Jul 2016 - Dec 2016 (5 months)

Organized Bulls Nite Out events for the USF student body by sourcing vendors, promoting the event, and collaborating with student organizations and local businesses. Managed event coordination activities to support successful turnout.

Event Planning Sourcing Event Promotion Event Coordination Marketing Support Logistics Management