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Elizaveta Drobysheva

@elizavetadrobysheva

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Product leader at T-Bank who grew an SME e-commerce segment 13% YoY and added $1.2M in subscription revenue.

United Kingdom

Message

At T-Bank, I own P&L for a major SME e-commerce segment, which generated $140M+ in AR and grew 13% YoY. I redesigned subscription pricing to deliver $1.2M+ in incremental revenue and built a retention system that improved Day 60 retention by 10 percentage points.

As Product Manager for T-Bank’s Stories Platform, I owned the strategy and roadmap for a platform with 5M+ monthly active users. I launched its UGC stories experience from ideation to production, driving a 10% uplift in customer engagement.

Earlier at Tinkoff Investments, I launched ML-powered onboarding that lifted opened-to-activated conversion by 30% and added 9,000+ monthly activations. I also built and scaled 2SICK.ru, a D2C e-commerce brand that achieved 5x YoY growth.

Experience

Work history, roles, and key accomplishments

Current

Lead Product Manager / Segment Owner

Current

T-Bank (ex. Tinkoff)

Mar 2025 - Present (1 year 7 months)

Owned P&L for a major SME e-commerce segment, generating $140M+ in AR and ensuring 13% YoY growth. Led 3 Product Managers and a 29-person cross-functional team, optimized monetization through subscription pricing redesign, and built a multi-channel retention system.

Product Strategy P&L management Monetization Pricing Strategy Retention Cross functional Leadership SQL Amplitude Tableau Jira Confluence

Current

Managing Director & Co-Founder

Current

2SICK.ru

Aug 2023 - Present (3 years 2 months)

Built and scaled a D2C e-commerce brand, owning end-to-end strategy, operations, and P&L to achieve 5x YoY growth.

Ecommerce D2C Strategy Operations P&L management Scaling

Product Manager: Stories Platform

T-Bank (ex. Tinkoff)

Sep 2023 - Feb 2025 (1 year 5 months)

Owned product strategy and roadmap for a 5M+ MAU platform, driving growth decisions through analytics and experimentation. Led a cross-functional organization of 100+ specialists and launched a UGC stories platform that increased customer engagement by 10%.

Product Strategy Roadmapping Experimentation A B Testing Product Analytics Amplitude Tableau Jira Confluence Cross functional Leadership

Growth Product Manager Tinkoff Investments

T-Bank (ex. Tinkoff)

May 2021 - Aug 2023 (2 years 3 months)

Led acquisition, activation, onboarding, and engagement initiatives. Designed and launched ML-powered onboarding, driving a 30% uplift in conversion and 9,000+ incremental monthly activations, and delivered growth experiments including a gamified savings challenge.