At Albertsons Companies, I launched RCS messaging in September 2025, generating approximately $35M in e-commerce revenue YTD and increasing customer engagement capabilities by 7%.
I develop integrated marketing strategies across owned channels, using audience segmentation, personalization, and dynamic content to reach customers. I also lead the evolution of those channel capabilities.
At L.L. BEAN, I owned the customer experience product roadmap across product pages, category pages, search, and merchandising. I led experiments including Quick View and PDP color swatching, and managed a product data quality initiative that improved product discovery by 10% YoY.
Previously at Albertsons Companies, I relaunched the SMS/MMS marketing channel, generating $5M in e-commerce revenue within six months. I also worked on CRM and loyalty initiatives, including customer segmentation and lifecycle marketing journeys.
