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Elisa Tanizawa

@elisatanizawa

Head of Planning and Client Service at Jota3w, leading multichannel marketing, communications, and CRM projects.

Brazil
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At Jota3w Comunicação Digital, I lead multidisciplinary teams and organize operations, priorities, and project governance. I structure processes and improve workflows while coordinating internal and external communications, multichannel campaigns, marketing, and CRM projects.

I work closely with clients to turn business objectives into clear strategies and consistent delivery. Through TNZ Marketing, I also consult on websites, social media management and automation, email marketing, landing pages, and digital design.

Experience

Work history, roles, and key accomplishments

TM
Current

Consultora

TNZ Marketing

Jan 2014 - Present (12 years 9 months)

Consultant for marketing agency, creating websites (WordPress and Wix), managing and automating social media (RD Station, MLabs), creating content for social engagement, email marketing, landing pages, institutional presentations, and graphic design.

SC

Analista de Marketing

Shopping do Cidadão

Mar 2009 - Feb 2017 (7 years 11 months)

Managed the marketing and communication area, reporting directly to the board. Coordinated events and workshops, prepared institutional presentations and projects, managed communication plans for Citizen Service Centers, measured results, and conducted satisfaction surveys.

BB

Estagiaria de Marketing

B2Br

Mar 2008 - Mar 2009 (1 year)

Planned and executed promotional campaigns, conducted research, created layouts, hired suppliers, followed up on actions, and reported results. Managed marketing budget and institutional marketing activities.

AB

Especialista em Produtos

AOC Brazil

Jan 2007 - Jan 2008 (1 year)

Worked with CRM tools and database updates. Acted in trade marketing, developing incentive campaigns and setting up displays.

GB

Recepcionista, Auxiliar administrativo e Auxiliar de logística

GW FREIGHT MANAGEMENT BRAZIL

Jan 2002 - Jan 2005 (3 years)

Three years of experience in administrative, reception, and commercial areas in a multinational company. Handled public service, general administration, incoming and outgoing documents, national and international calls (PABX), and created programs for call organization. Also worked in foreign trade, export/import, international negotiations, and commission control.

Education

Degrees, certifications, and relevant coursework

FE

Faculdades Trilógicas FATRI EAD

Pós-graduação Lato Sensu, Conflict Management

2023 - 2024

Pós-graduação Lato Sensu em Conflict Management, concluída em outubro de 2024.

SC

SDCCD North City College

Curso de Atualização, Mídia Social

2017 - 2017

Curso de atualização em Mídia Social, concluído em 2017.

FU

Faculdades Metropolitanas Unidas

Pós Graduação, Gestão de Comunicação e Marketing

2010 - 2011

Pós-graduação em Gestão de Comunicação e Marketing, concluída em 2011.

FO

FAM Oficial

Bachelor's degree, Relações Públicas, Publicidade e Comunicação Aplicada

2006 - 2010

Bacharelado em Relações Públicas, Publicidade e Comunicação Aplicada, concluído em 2010.

Tech stack

Software and tools used professionally

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