Elisa Machado
@elisamachado
Content marketing and SEO professional creating data-driven content that boosts conversions and digital presence.
BrazilWhat I'm looking for
I’m a Content and Communication Analyst focused on strengthening digital presence through content that performs. At Cortex Intelligence, I write blog posts, eBooks, conversion materials, and email campaigns; create SEO briefs in Portuguese and English; and develop content strategies using historical performance data, user behavior, and conversion metrics. I also run technical SEO audits, use AI tools to improve content workflows, and manage HubSpot emails, automations, landing pages, and performance reporting, plus webinars for lead generation.
Previously, I built multi-industry content as a Content Writer and Social Media professional, and I brought an editorial mindset from freelance journalism and a Journalism Intern role where I used WordPress and SEO techniques for web and YouTube content. I thrive working with cross-functional teams, continually upskilling with new tools and methodologies, and translating insights into creative communication that drives measurable results.
Experience
Work history, roles, and key accomplishments
Content and Communication Analyst
Cortex Intelligence
Dec 2020 - Present (5 years 4 months)
Wrote SEO-focused blogs, eBooks, conversion materials, and email marketing newsletters, and built SEO briefs in Portuguese and English for niche markets. Developed content strategies using performance data and ran technical SEO audits to improve website performance; managed webinars for lead generation using HubSpot and AI-assisted workflows.
Content Writer and Social Media
R&D Marketing Digital
Dec 2019 - Dec 2020 (1 year)
Created multi-industry content including articles, email marketing materials, eBooks, campaigns, website copy, graphic assets, and video scripts. Produced social media content and supported SEO-driven publishing for client websites and YouTube channel materials.
Freelance Journalist
In Press Porter Novelli
Jun 2018 - Apr 2019 (10 months)
Supported internal and external client communications and wrote stories for client websites and magazines.
Journalism Intern
3R Studio Comunicação
Nov 2015 - Nov 2017 (2 years)
Wrote for Inesquecível Casamento and Inesquecível Festa 15 Anos, creating ebooks and social media content. Used WordPress and SEO techniques for website and YouTube channel content and coordinated photo/text materials and event coverage.
Education
Degrees, certifications, and relevant coursework
PUC RS
MBA, Marketing, Branding and Growth
2024 - 2025
Completed an MBA focused on marketing, branding, and growth at PUC RS from 2024 to 2025.
FACHA
Post-graduate, Integrated Communication, Digital Media, and Strategic Content Management
2019 - 2021
Completed a post-graduate program in integrated communication, digital media, and strategic content management at FACHA from 2019 to 2021.
Ohio University
Bachelor’s Degree in Journalism, Journalism
Earned a bachelor’s degree in journalism from Ohio University in 2019.
Federal University of Rio de Janeiro
2013 - 2017
Attended the Federal University of Rio de Janeiro from 2013 to 2017.
Tech stack
Software and tools used professionally
Availability
Location
BrazilAuthorized to work in
Job categories
Skills
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