Adelina Lima
@adelinalima
Content Marketing Specialist at Grupo Roriz de Comunicação who produced over 10,000 SEO articles.
BrazilWhat I'm looking for
At Grupo Roriz de Comunicação, I produced and optimized more than 10,000 articles on careers, astrology, social benefits, and trivia for the Concursos no Brasil portal. I also applied SEO strategies to content for Tudo Bahia and Pontal FM.
At Centro Universitário de Lavras (Unilavras), I built communication cadences, campaign copy, institutional materials, emails, and scripts. I also planned funnel content and led press relations, writing releases and covering events.
At Agência Ideia Brasil – Advertising & Marketing, I developed online and offline content strategies and built corporate blogs from scratch for clients in several industries. I use SEO, AIDA and PAS frameworks, and neuromarketing approaches in copy for websites, email, sales pages, ads, and video scripts.
Experience
Work history, roles, and key accomplishments
Communications Analyst
Centro Universitário de Lavras (Unilavras)
Jan 2026 - Present (9 months)
Built communication cadences, campaign copy, institutional materials, emails, and scripts, strengthening the institution's positioning and brand perception. Planned strategic content for different stages of the funnel and led press relations, expanding media relationships and institutional visibility.
Writer
Grupo Roriz de Comunicação
Jan 2022 - Jan 2026 (4 years)
Produced and optimized more than 10,000 articles on careers, astrology, social benefits, and trivia, significantly increasing organic traffic and audience for the Concursos no Brasil portal. Applied SEO strategies to content for multiple group portals, increasing conversion and reader retention.
Writer
Agência Ideia Brasil – Advertising & Marketing
Jan 2022 - Dec 2022 (11 months)
Developed online and offline content strategies for clients in construction, agribusiness, technology, and finance, opening new traffic acquisition channels. Built corporate blogs from scratch and expanded client brand visibility through video scripts, brand manifestos, and advertising campaigns.
Education
Degrees, certifications, and relevant coursework
Centro Universitário Internacional (UNINTER)
Postgraduate Degree, Neuromarketing
Completed a postgraduate degree in Neuromarketing: Consumer Neuroscience in March 2026.
Centro Universitário Internacional (UNINTER)
Postgraduate Degree, Copywriting and Creative Writing
Completed a postgraduate degree in Copywriting and Creative Writing in August 2025.
Leandro Ladeira / Venda Todo Santo Dia
Light Copy Course, Copywriting and Persuasive Writing
Completed the Light Copy Course in Copywriting and Persuasive Writing in 2025.
Faculdade Adventista de Minas Gerais (FADMINAS)
Bachelor's Degree, Advertising and Marketing
Completed a bachelor's degree in Advertising and Marketing in December 2023.
Universidade Federal do Cariri (UFCA)
Bachelor's Degree, Social Communication (Journalism)
Completed a bachelor's degree in Social Communication (Journalism) in June 2016.
Availability
Location
BrazilAuthorized to work in
Salary expectations
Social media
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