Elena M

Advises consumer brands on brand positioning, product and communication concepts, and omnichannel brand consistency. Reviews product content for claim accuracy and structures campaign briefs and performance frameworks for creator programs.

D2C beauty and wellness brands.

Led end-to-end brand strategy, new product development and integrated marketing for a 3-brand beauty and wellness portfolio (Beauty Sleep, Somia, Ayris) across CIS markets; owned brand DNA and the marketing calendar, co-owned the marketing P&L with the Marketing Manager, and directed a 15-member team (5 Senior Leads, 10 Junior Specialists).

Managed NPD end to end

D2C beauty and wellness brands.

Managed the critical path for Sleep&Glow's US market launch: built end-to-end go-to-market plans for the Skincare and Silk lines on a tight timeline, covering positioning, launch calendar and channel readiness.

Translated consumer insights into 360° campaigns and adapted product messaging, benefits and assets for the US consumer.

Aligned cross-functional GTM st

www.domfarfora.ru An official distributor of luxury living brands.

Owned brand DNA alignment and go-to-market coordination with the EU, UK and US headquarters of 10+ luxury Maisons across tableware, home décor and home fragrance, including a candle brand where the company held distribution and I ran marketing and promotion end to end; unlocked co-op marketing funds, allocated the portfolio A&P bu

www.mercury.ru An official distributor of luxury brands.

Headed go-to-market for the Ferrari Roma and F8 Tributo with cross-team alignment: +30% web traffic and +15% sales during the pandemic period.

Optimized the marketing budget and production plans, cutting costs by 15%; streamlined approval workflows with the Italian HQ (Maranello, Modena), cutting cycle time by 20%.

Governed POS material

www.domfarfora.ru An official distributor of luxury living brands.

Coordinated with 10+ global Maisons to enforce brand DNA at retail and online (Rosenthal Versace Home, Roberto Cavalli Home, Lladró, Meissen, Moser, Wedgwood, Noritake, Royal Crown Derby, Lenox, Dibbern, Sieger by Fürstenberg, Michael Aram, Herend, Haviland, Saint-Louis and others).

Executed end-to-end trade marketing and retail

Ziyad Al Manaseer Family Office (Ranked in Forbes Top 100 Arab Family Businesses)
www.forbesmiddleeast.com/leadership/leaders/ziad-manaseer

Delivered 100+ end-to-end brand activations and premium events for VIC clients, top-tier banks, politicians and business leaders, with partners including La Roche-Posay, Club Med, TSUM, Mercury, Alfa-Bank and Sberbank; integrated XR/AR-VR and 3D animation int

Led regional BTL activations for an FMCG client (JTI) with field teams across Russia.

Standardized reporting and budget tracking for regional managers.

Leveraged advanced Excel and PowerPoint for demand forecasting and senior-level performance reporting.

Grade: Diploma with honors

Earned a Master's degree in International Relations and Affairs with honors.

Diploma with honors
Credential ID AAH 2400156