Ekaterina Patalina Belova
@ekaterinapatalinabel
Product and CX strategy lead specializing in premium real estate, hospitality and serviced living.
Russian FederationWhat I'm looking for
I am a product and customer-experience strategist with international experience across Russia, the UAE and Israel, working at the intersection of product, marketing and commercial decision-making for residential, hospitality and service-based models.
I specialize in product architecture, positioning, unit economics and customer journeys for premium developments and serviced formats, and I embed CX-driven approaches into product and operational decisions. I have led product repositioning, launched new formats, and prepared investment and commercial materials that improved occupancy and rental performance.
As a founder and leader, I have delivered 200+ projects for developers, UHNWI and international clients, achieved strong occupancy results for serviced spaces, and collaborated with premium industry brands while speaking and publishing market research across the region.
Experience
Work history, roles, and key accomplishments
Product & CX Strategy Lead
Cont de Arch
Jan 2021 - Present (5 years 2 months)
Advise developers and investors on product models for residential and hospitality projects, embedding CX-driven decision-making and using occupancy, ADR and repeat bookings to optimise performance; delivered 200+ international projects for developers and UHNWI.
CMO / Product Strategist
SOK
Jan 2021 - Dec 2022 (1 year 11 months)
Led brand and product strategy for a serviced offices network, repositioned product architecture, launched new space formats in Russia and Israel, and developed community and resident experience achieving ~92% occupancy across spaces.
Co-Founder / CMO
Shoot&Draw
Jan 2017 - Dec 2021 (4 years 11 months)
Built and scaled a creative studio serving FMCG, retail and premium auto brands, owned P&L and business development, and led nationwide digital campaigns for clients including Barilla, Gorenje and Mercedes.
Producer
Possible (Hungry Boys)
Jan 2015 - Dec 2016 (1 year 11 months)
Developed strategies and tender proposals and managed digital projects and campaign performance for clients including L’Oréal and Garnier.
Education
Degrees, certifications, and relevant coursework
RUDN (PFUR) University
Advertising & Public Relations
Studied Advertising and Public Relations at RUDN (Peoples' Friendship University of Russia).
Additional education — Advertising & PR, London
Advertising & Public Relations
Completed additional studies in Advertising and Public Relations in London.
Availability
Location
Russian FederationAuthorized to work in
Job categories
Skills
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