At THE RTA STORE, I own and improve a production Zoho CRM environment supporting workflows across Sales, Design, Shipping, Customer Account Management, QA, Marketing, and Showroom.
I translate stakeholder needs into CRM configuration, routing logic, workflow rules, and custom Deluge functions. I also troubleshoot REST API, webhook, and OAuth-based integrations across Zoho CRM, Magento, WorkDrive, SalesIQ, Sinch, and internal applications.
I implemented a Zoho CRM and WorkDrive integration for submission-related folders, file links, and CRM record associations, using OAuth-scoped API connections and fallback handling.
I’ve also developed operational reporting and automation for sales analytics, inventory deductions, and reorder alerts. I partner with department leaders and executives on system changes, adoption, and production troubleshooting.
