Looking for a job

Eduardo Raggi

@eduardoraggi

Creative Director at BLUDWORKS IT who built a health-tech brand and product experience that helped scale the platform from MVP to acquisition.

Brazil

Message

At BLUDWORKS IT, I built the brand identity and visual language for a health-tech platform, carrying them into a unified design system across web and mobile. I designed the end-to-end product experience and integrated design into engineering sprints.

As the platform grew from MVP to acquisition, it processed 50,000 exams per month nationwide for its largest client, Laboratorio Sabin. The visual identity and UI became key value drivers during acquisition due diligence.

I also founded DTECT and led go-to-market strategy for its proctoring solution. Earlier, at NOVA AGENCIA, TBWA, and LOWE & PARTNERS, I directed campaigns and developed visual identity systems across digital, video, print, and other channels.

Experience

Work history, roles, and key accomplishments

Founder

DTECT

Jan 2020 - Jan 2025 (5 years)

Founded and led go-to-market strategy for a proctoring solution using proprietary motion-detection technology, processing 5,000 exams/month and securing enterprise clients. Created brand identity and sales collateral, establishing market presence and a consistent client-facing voice.

Go To Market Strategy Brand Identity Sales Collateral product direction Client Relationships Vendor coordination Business Operations

Founder, Creative Lead

Bludworks IT

Jan 2018 - Jan 2024 (6 years)

Built brand identity and visual language, translating it into a unified design system spanning web and mobile UI. Scaled the platform from MVP to acquisition, processing 50,000 exams/month nationwide for its largest client, Laboratorio Sabin.

Brand Identity Visual Language Design Systems UI Mobile UI Product Design engineering collaboration M&A due diligence

Senior Art Director

Nova Agencia

Jan 2008 - Jan 2018 (10 years)

Directed large-scale national campaigns across digital, video, and OOH for major government and consumer accounts. Developed scalable visual identity systems for multi-platform public campaigns.

Art Direction Campaign Direction Digital Video OOH Visual identity systems Creative Production Team Leadership

Senior Art Director

TBWA

Jan 2004 - Jan 2008 (4 years)

Led visual conceptualization and nationwide campaign execution for corporate clients, including CAIXA (Federal Bank). Developed integrated creative work across multiple channels and markets.

Art Direction Visual Concepting Campaign Execution Integrated Campaigns Corporate Branding

Art Director

Lowe & Partners

Jan 2000 - Jan 2004 (4 years)

Developed multi-channel creative strategies, visual identities, and advertising campaigns for international markets. Created visual concepts and campaign executions for international consumer and corporate accounts.

Art Direction Creative Strategy Visual Identity Advertising Campaigns Multi Channel International Markets