Eder Francisco Cruz
@ederfranciscocruz
Product Analyst specializing in funnel optimization, experimentation, and unit-economics modeling for financial services.
What I'm looking for
I am a Product Analyst with a background in risk analytics and data science, experienced in translating complex data into strategic product decisions that improve portfolio performance and operational efficiency. I have led end-to-end product analytics across origination and collections funnels, designed A/B tests, developed risk-prediction and forecasting models, and built unit-economics models that influenced pricing and portfolio strategy.
Previously I worked as a Data Scientist developing time-series forecasts, optimization models, and automated hyperparameter tuning, and applied advanced techniques like Topological Data Analysis to uncover hidden patterns. I automate scalable reporting pipelines and KPI dashboards to reduce manual work, clearly communicate findings to stakeholders, and partner with cross-functional teams to implement data-driven solutions that reduce risk and improve operational KPIs.
Experience
Work history, roles, and key accomplishments
Product Analyst
Financiera Independencia
May 2024 - Sep 2025 (1 year 4 months)
Partnered with product, operations, and senior leadership to reduce high-risk customers by 20% through data-driven collection strategies; led funnel analytics and A/B testing to improve operational KPIs and reduce manual reporting by 60%.
Data Scientist
Instituto Politécnico Nacional
Jun 2023 - Jan 2024 (7 months)
Built predictive and time-series forecasting models and automated hyperparameter tuning to support strategic planning; performed large-scale EDA on dynamic datasets and developed end-to-end ETL and reporting workflows.
Data Scientist Research Assistant
Center for Research and Advanced Studies
Jul 2023 - Oct 2023 (3 months)
Applied Topological Data Analysis to reveal patterns in high-dimensional datasets and developed scalable analytical models, communicating results to multidisciplinary stakeholders to inform research directions.
Education
Degrees, certifications, and relevant coursework
Instituto Politécnico Nacional
Bachelor's degree, Physics and Mathematics
Completed a combined curriculum in physics and mathematics focusing on analytical problem solving and quantitative methods.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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