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Dolapo Kuforiji

@dolapokuforiji

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I excel in digital marketing, growing communities, and cross-functional collaboration for results.

Nigeria

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What I'm looking for

In my next job, it's essential that I have opportunities to learn and grow, work with passionate and collaborative colleagues, and contribute to a company that aligns with my values.

Dolapo Kuforiji is a Marketing Lead at Emergency Response Africa with over 6 years experience in Healthcare, MedTech, Hospitality, Travel, SaaS, B2B, Digital Media, Events, Marketing, Communication, and Data Analysis. She is skilled in using Google Analytics, Google Sheets, MailChimp, Google AdWords, Asana, Hubspot, Canva, Facebook Ads, Hootsuite, and WordPress. Dolapo is best at developing and executing successful digital marketing strategies, managing and growing online communities, and collaborating with cross-functional teams to deliver measurable results. She has achieved an average sign-up of 48 members monthly with a 124% increase, constructed an active online community, and increased brand recognition by 38%. Dolapo has worked at InEvent, Africa Communications Week, Talenture Group, and TISV Digital, where she has managed to increase engagement by 137.6%, coordinated and documented 6 successful events, and led and completed over 35 projects resulting in increased customer satisfaction and retention.

Experience

Work history, roles, and key accomplishments

Current

Marketing Lead

Current

Emergency Response Africa

Jan 2023 - Present (2 years 4 months)

Crafted and implemented successful marketing campaigns to raise awareness of emergency response services in Africa
Constructed an active online community, achieving a 23% increase in engagement and a 51% surge in growth
Generated engaging content across multiple channels, driving brand recognition up by 38%

Google Analytics Google Sheets Mailchimp Google Adwords Asana

Community and Social Media Analyst

InEvent

Nov 2021 - Dec 2022 (1 year 1 month)

Created 5 email campaigns with an average of 36% open rate and <0.5% unsubscription rate, leading to an average sign-up of 48 members monthly (124% increase). Created and executed integrated social media strategies, including engagement, community management, and campaign ideation.

Sprout Social Google Suite HubSpot Canva Slack PowerPoint

Lead Community and Content Strategist

Africa Communications Week

Mar 2020 - Jun 2022 (2 years 3 months)

Crafted digital strategy, Keyword Research and delivered end-to-end execution via Video promotions, social media, SEO, PPC, Blogging, Email, SMS, WhatsApp, content, and digital ads.Defined measurable KPIs and leveraged analytics and customer insights to ensure all initiatives deliver thoughtful solutions informed by data. Increased overall hashtag impressions to 182, 690 impressions.