Open to opportunities

Nasrah Yousuph

@nasrahyousuph

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Digital Marketing Specialist with expertise in SEO and content strategy.

Nigeria

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What I'm looking for

I am looking for a role that fosters creativity and allows for strategic growth in digital marketing.

I am a Digital Marketing Specialist with over 5 years of experience in driving online visibility, engagement, and lead generation. My proven track record in SEO, content strategy, and campaign management has allowed me to effectively align digital strategies with business goals, resulting in significant growth and enhanced brand positioning.

Currently, I serve as a Digital & Social Media Marketing Specialist and Community Manager at TalentUp Africa, where I have successfully designed and executed marketing campaigns that generated over 5,000 conversions. My role involves managing a vibrant community of over 13,000 members, producing engaging ad creatives, and collaborating with cross-functional teams to ensure our content resonates with our audience.

Throughout my career, I have been recognized for my ability to boost brand visibility through strategic SEO practices and optimized copywriting. I am passionate about leveraging data analytics to inform my strategies and continuously improve engagement metrics, ensuring that my efforts translate into tangible results for the brands I work with.

Experience

Work history, roles, and key accomplishments

Current

Digital & Social Media Marketing Specialist

Current

TalentUp Africa

Mar 2023 - Present (2 years 3 months)

As a Digital & Social Media Marketing Specialist, I designed and executed marketing campaigns generating over 5,000 conversions. I led SEO optimization, managed a community of over 13,000 members, and produced ad creatives for cross-platform campaigns. My role involved developing content calendars and collaborating with various teams to align strategies with business goals.

Digital Marketing Strategy SEO Community Management Content Creation Data Analytics Social Media Strategy Paid Advertising Graphic Design Email Marketing

Content Developer Intern

TalentUp Africa

May 2022 - Apr 2023 (11 months)

As a Content Developer Intern, I contributed to the Social Media Engagement Initiative, enhancing audience interaction and brand presence. I conducted social media analytics, performed competitive analysis, and compiled engagement reports to optimize marketing strategies. My role also involved creating project templates for consistency across campaigns.

Social Analytics Competitive Analysis Content Development Research Project Management Marketing Strategy

Education

Degrees, certifications, and relevant coursework

University of Lagos

Bachelor of Arts, History and Strategic Studies

2018 - 2021

Studied History and Strategic Studies, focusing on the analysis of historical events and their implications on contemporary strategic decision-making. Developed critical thinking and research skills applicable in various fields.