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Doan Tran

@doantran

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Senior Marketing Executive at THACO AUTO coordinating campaigns across 450+ showrooms and service workshops.

Vietnam

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At THACO AUTO, I coordinate Marketing, Communications, and Customer Service activities across a nationwide network of 450+ showrooms and service workshops. I also coordinate brand communications for Kia, Mazda, Peugeot, BMW, MINI, and Truck & Bus.

At THACO AUTO, I managed marketing budgets exceeding VND 2.9 billion and helped achieve 80%+ user conversion from the My Peugeot/My Mazda apps to the THACO AUTO App. I also executed Kia Service Day and Kia Service Clinic 2025 at dealerships nationwide.

At CarePlus, I ran multi-channel campaigns and developed strategic partnerships that expanded brand reach to 500,000+ potential customers. SEO-driven and multi-channel content campaigns brought website traffic to 200,000+ visits within one year.

Earlier, at NETSPACE, I developed content across social channels and contributed to a 20% increase in Website and YouTube traffic. At THE HE MOI DENTAL, I contributed to a 25% increase in sales through integrated marketing campaigns and promotional activities.

Experience

Work history, roles, and key accomplishments

Current

Senior Marketing Executive

Current

THACO AUTO

Nov 2024 - Present (2 years)

Coordinated and monitored Marketing, Communications, and Customer Service activities across THACO AUTO's nationwide network of 450+ showrooms and service workshops. Managed digital content operations, planned and executed After Sales campaigns, and managed marketing budgets exceeding VND 2.9 billion.

Marketing Communications Customer Experience Digital Content Management Campaign Management Event Management Budget Management Brand Management Agency Management

Senior Marketing Executive

CarePlus

Oct 2021 - Jan 2024 (2 years 3 months)

Cultivated strategic partnerships and orchestrated multi-channel campaigns for an international-standard healthcare provider. Led large-scale corporate events and developed performance-driven content strategies to boost lead generation and customer engagement.

Strategic Partnerships Integrated Marketing Communications Growth Marketing Event Leadership Cross Functional Collaboration SEO Google Ads Social Media Marketing

Marketing Executive

Netspace

Mar 2019 - Jun 2020 (1 year 3 months)

Developed and executed content marketing strategies across multiple digital platforms, including Fanpages, websites, and YouTube channels. Coordinated sponsorships, workshops, and partnership activities to support brand communications.

Content Marketing Social Media Management Content Production Campaign Management Partnership Coordination Event Coordination

Marketing Executive

The He Moi Dental

Oct 2018 - Jan 2019 (3 months)

Developed content for website, social media, PR articles, landing pages, videos, and POSM materials. Managed digital marketing campaigns, monitored ad performance, and coordinated with agencies to execute marketing activities.

Content Development Digital Marketing Campaign Management Brand Activation Customer Engagement