At Nippon Koei India, I analysed 20 reports on the Indian airport sector, translating quantitative and qualitative data into recommendations used to assess and bid for airport infrastructure projects. I also co-authored stakeholder-facing reports with the aviation team.
At Soma X-Ray Company, I used primary market research to identify untapped customer segments. I built the company’s digital presence through Google Ads, converting more than 40 clients from those segments.
At Inventech Industries, I used market and competitor analysis to design a lead-generation strategy that generated 18 new leads. My work connected research findings with commercial targets.
In projects at the University of Limerick, I benchmarked competitors, developed research-based consumer personas and created market positioning and digital marketing recommendations. My academic work also includes independent qualitative research on luxury consumption among Indian-origin Gen Z migrants.
