Pratishtha Bansal

Conducted an end-to-end strategic market intelligence study to evaluate expansion opportunities for Whalyx within the US mid-market AI services sector through primary and secondary research. Performed quantitative analysis using Excel and IBM SPSS, applying statistical techniques including correlation analysis and non-parametric testing to support strategic decision-making.

Developed a competitive positioning map and value proposition framework, translating AI capability into institutional risk-mitigation language for private equity decision-makers. Designed a go-to-market strategy addressing cautious institutional buyer culture; created messaging architecture to reduce perceived AI adoption risk.

Developed a full brand strategy and identity kit through visual system, design language and messaging framework, to shift the brand from eco-craft to performance-led positioning. Defining customer personas and channel mix to drive sustainable revenue growth for a solo-founder Irish brand.

Conducted market research to identify target audiences and improve visibility of analytics solutions, driving a rise in client engagement. Assisted in developing client segmentation strategies by analysing client data and built targeted marketing content.

Formulated creative marketing strategies across offline and online platforms and identified potential hotel and restaurant clients, expanding the company's client base. Compiled and analysed market data, supplier information and customer feedback into detailed reports for senior management.

Created promotional materials and managed Instagram content to increase campaign visibility. Produced fundraising social media content and supported women's empowerment workshops.

Assisted with resident care, recreational activities, and daily operations. Supported fundraising initiatives by organising and collecting donations to advance the organisation's mission.

Pursuing a Master of Science in Marketing with a focus on marketing strategy, consumer behaviour, and data analytics.

Completed a Bachelor of Business Administration with a specialization in Marketing.