At ByDiuliane, I provide strategic marketing consulting to help companies strengthen their market positioning and accelerate business results. My current projects include restructuring the marketing and communications department of an entertainment and hospitality company and developing positioning and demand generation strategies for a nonprofit’s services division.
At Pitzi, I led marketing and communications for a mobile device insurance insurtech. I increased brand recognition by 230% in search volume, raised average sales conversion from 22% to 48% through integrated campaigns, and led a complete rebranding.
At Zapay, I led marketing strategy for a fintech focused on vehicle debt payments. I developed its brandbook and implemented integrated PR, content, and social media strategies, as well as crisis and reputation management protocols.
Across roles at Unimed (CNU), Grupo Mosaico (Zoom & Buscapé), JCDecaux, Imaflora, Ibramed, PRÁTICA COMUNICAÇÃO, and RPjr, I worked on brand positioning, communications, campaigns, and reputation. My background includes an MBA in Project Management and postgraduate degrees in Corporate Communication and Marketing Management.
