At LALA - LAtin American Leadership Academy, I led global marketing and communications strategy, setting a roadmap across 20+ countries to support brand expansion and lead acquisition. I also developed the organization’s MarTech stack, including CRM, automation, and analytics.
At Meridiana, I provided strategic branding consulting in the energy, advocacy, and government relations sectors, developing value propositions and guidelines that led to a brand launch. I also conducted market and target-audience research to identify positioning opportunities.
Earlier, I developed institutional communications and crisis-response strategies at Rede de Ação Política pela Sustentabilidade - RAPS, and managed integrated education marketing campaigns at Instituto Ayrton Senna. Across my communications career, I’ve worked on press relations, digital campaigns, social media, events, and brand strategy.
