At Delfia, I lead integrated communications focused on institutional communications, branding, reputation, and strengthening the brand. I manage campaigns and channels including PR, social media, internal communications, and branded content, while guiding a multidisciplinary team and external partners.
At Linha por Linha, I built the brand positioning and brand book while leading integrated marketing across digital and offline channels. Earlier, at Homer Parcerias Imobiliárias, I increased lead generation by 180% and reduced CAC by 35%; at elo7, I grew the blog to 200,000 monthly sessions and social channels to more than 500,000 followers.
