At Rp Concept, I develop integrated marketing, positioning, and brand growth strategies for @renataparaisooficial. My work includes influencer partnerships, creative direction, branding, and content strategy.
I use trends and consumer behavior to inform strategic planning, then monitor and optimize KPIs tied to performance, conversion, and business results.
At Instituto Viviane Almeida, I developed marketing and communication strategies aligned with business objectives, including brand positioning for premium audiences. I also worked on lead attraction, nurturing, and conversion strategies.
As a freelance Marketing and Content Strategy Consultant, I developed brand positioning and content strategies for clients including Hide, Olga XNails, Casa&Vídeo, and Dra. Juliana Barbosa. I used performance indicators to guide content planning and optimization.
