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Dilshad Hasanova

@dilshadhasanova

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Performance marketer and media buyer blending creative design with ad analytics.

Azerbaijan

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What I'm looking for

I create performance-driven static ads for paid social and analyze the data behind them. Transitioning from graphic design to media buying, I bridge the gap between creative angles and hard performance metrics. At RoasWizards, I managed $63k+ in Meta spend, generating $89k in revenue across 6+ geos. Looking for a role where I can build high-converting creatives and drive measurable ROAS.

I’m a performance marketer with a graphic design background, focused on building ads that convert. I run hands-on Meta campaigns across multiple verticals and geos, using audience psychology plus performance data to find the angles that actually move CPA and ROAS.

In my most recent role as a Performance Creative & Media Buyer, I independently managed Meta campaigns across search arbitrage and lead generation, delivering strong results (140% ROAS) over 14 months. I designed and iterated static creatives across 4+ verticals and 6+ geos, and I use daily reporting to kill underperformers quickly and scale what proves consistent.

I’m fluent in the full loop from creative concept to CPA analysis—translating campaign metrics into creative decisions. When campaigns stagnate, I identify new profitable creative angles to restore positive ROAS, and I’ve mentored a new media buyer from zero by teaching creative testing logic, campaign structure, and profitability benchmarks.

I also bring a bridge-to-the-team mindset: I led creative strategy for a real estate client within an agency, researching audience angles, briefing designers and copywriters, and staying aligned with client feedback. Alongside practical campaign work, I’m currently building toward Meta Blueprint certification and deeper video creative strategy to keep my creative experimentation sharper.

Experience

Work history, roles, and key accomplishments

Performance Creative & Media Buyer

RoasWizards

Jan 2024 - Jan 2026 (2 years)

Independently managed Meta campaigns across search arbitrage and lead generation, delivering $88,969 revenue on $63,410 spend (140% ROAS) over 14 months while tracking daily with a team of 5 buyers. Designed and iterated static creatives across 4+ verticals and 6+ geos, scaled winning angles using Voluum and Meta Ads Manager, and onboarded/mentored a new buyer from zero.

Meta Ads Manager Voluum Creative Testing Static Ad Design Arbitrage Lead Generation Campaign Scaling Mentoring

Marketing Assistant

RoasWizards

Jan 2023 - Jan 2024 (1 year)

Created ad creatives for Meta and Google and supported campaign setup and optimization in collaboration with media buyers. Built foundational knowledge of performance-based creative optimization through hands-on work alongside active campaigns.

Campaign Setup Campaign Optimization

Content Project Coordinator

Global Marketing Group

Jan 2021 - Jan 2023 (2 years)

Managed content delivery and CMS publishing workflows across a marketing team, coordinating deadlines and quality across multiple concurrent projects. Proactively selected and scheduled social posts that repeatedly outperformed peers in reach and engagement based on team lead feedback.

Content Operations CMS Publishing Performance Monitoring Project Coordination Quality Control Team Coordination

Paid Ads Graphic Designer

ELVTR

Jan 2020 - Jan 2021 (1 year)

Produced high-volume paid ad creatives for the US education market, iterating designs based on performance signals. Helped establish data-informed creative design habits early in the performance marketing process.

Ad Creative Design Graphic Design Performance Signal Based Optimization Static Ad Design US Education Market Campaigns

Graphic Designer

Leo Burnett Azerbaijan

Jan 2020 - Jan 2021 (1 year)

Designed digital and print marketing assets for agency clients under tight deadlines. Delivered reliable production in an agency environment supporting multiple client deliverables.

Print Design Marketing Collateral Design Asset Versioning Brief To Delivery Workflow