Eldar Abdullayev

Produced weekly content briefs, social media posts, and ad creative variants for a B2B SaaS product. Managed platform-specific content schedules and ran A/B tests on ad copy and creative hooks.

Built competitor analysis frameworks and positioning content for a B2B outbound SaaS. Developed social media content calendars and campaign briefs for LinkedIn and Instagram targeting European and US audiences.

Managed SEO, social media, and multi-channel digital marketing for Azerbaijan's largest pharmacy network. Grew social media followers by 35% in 3 months and implemented GTM event tags that surfaced 22% of previously invisible conversions.

Drove 2x event registrations vs. prior year through targeted organic and paid social campaigns. Produced 40+ content pieces generating 150K+ impressions.

Grew Instagram audience from 0 to 5K followers in 6 months through data-backed content strategy and influencer micro-partnerships. Launched Meta acquisition campaigns that reduced cost-per-lead by 30%.

Improved organic search visibility by 50+ keyword positions through technical SEO audits and content optimization. Ran 12 A/B tests on ad creatives and CTAs, lifting click-through rate by 40% and cutting cost-per-acquisition by 18%.

Executed 20+ branded campaigns for Nestlé, Danone, Oral-B, and Coca-Cola, managing budgets of $10K–$50K per activation. Increased post-campaign brand recall scores by 25% through redesigned engagement mechanics.

Scaled Instagram engagement rate from 1.2% to 4.8% through data-driven content calendars and seasonal campaign planning. Produced 500+ branded assets across 19 months with zero brand-guideline violations.

Bachelor of Business Administration in Marketing from Eskisehir Osmangazi University, completed in 2023.