At OkayAfrica, OkayPlayer, and shop.okayplayer, I increased organic traffic 40% YoY and improved site health from 60% to 91% across editorial and e-commerce properties. I worked on technical SEO, content optimization, and site architecture, and helped protect organic search equity during website and content migrations.
At Yaji Spice Corp., I increased organic traffic 30% and online sales 15% across an e-commerce store and two blogs. I also migrated the store from WooCommerce to Shopify, preserving organic search equity through URL mapping, redirects, testing, and post-migration validation. In my current volunteer work with SmartResponse.org and humanhealthproject.org, I’m supporting technical SEO, site architecture, and AI search discoverability.
