Open to opportunities

Diego Núñez Morales

@diegonezmorales

Message

I build and optimize Shopify catalogs, e-commerce operations, and product listings that drive organic sales.

Mexico

Message

What I'm looking for

I'm looking for e-commerce, Shopify, catalog management, or marketplace work where I can improve product data, technical operations, SEO, and scalable QA/QC processes.

At HOODEE Streetwear, I scaled revenue 68% year-over-year while managing Shopify operations, catalog quality, and organic product discovery without paid advertising.

I audited and restructured a 600+ product catalog, raising SKU coverage to 87%, SEO-field coverage to 95–98%, and alt-text coverage to 97%. I also generated 632 monthly clicks from free Google Shopping listings by improving product feeds and on-page SEO.

I customize Shopify stores with Liquid, HTML, CSS, custom sections, JSON templates, metafields, metaobjects, and Shopify Flow. My work also covers checkout, payment methods, wholesale discounts, GA4 custom events, Meta Pixel, Conversions API, redirects, Core Web Vitals, and app integrations.

I've also built Shopify stores and published products for HBH Suplementos across Shopify, Amazon Seller Central, and Mercado Libre. I use ChatGPT and Claude to support QA/QC, technical solutions, and documentation, while manually reviewing every implementation before publication.

Experience

Work history, roles, and key accomplishments

Current

Founder & E-commerce Manager

Current

HOODEE Streetwear

Feb 2024 - Present (2 years 6 months)

Founded and managed an e-commerce streetwear brand, scaling revenue 68% year-over-year and optimizing a 600+ product catalog with zero paid advertising. Customized Shopify theme and implemented technical SEO and analytics integrations.