Didi User
@didiuser
I build growth strategies, partnerships, and commercial GTM motions for fintech and financial services.
AustraliaWhat I'm looking for
At XDI, I built APAC growth strategy and led institutional partnerships across superannuation funds, asset managers, and infrastructure investors. I also scoped a self-serve SME product-led growth channel to complement enterprise sales.
Previously, I owned commercial strategy, product commercialisation, and market expansion across BCS Global Markets, PSBank, and Deutsche Bank. My work has ranged from prime brokerage and structured finance expansion across EMEA to launching a green trade finance solution and localising transaction banking products.
I work closely with product, data, engineering, legal, compliance, and customer teams to turn market insight into commercial outcomes. I use segmentation, win-loss intelligence, pricing analysis, and stakeholder alignment to improve product-market fit and deal execution.
I hold an MBA from Melbourne Business School focused on corporate strategy, finance, business transformation, and sustainability.
Experience
Work history, roles, and key accomplishments
Manager, Partnerships & Business Development
XDI
Aug 2024 - Dec 2025 (1 year 4 months)
Led commercial growth, institutional partnership strategy and market expansion across APAC, building data-driven GTM frameworks in collaboration with Product, Data and Engineering teams.
Senior Specialist / VP, Prime Brokerage & Structured Finance
BCS Global Markets
Jul 2018 - May 2021 (2 years 10 months)
Owned commercial strategy and market expansion for BCS's prime brokerage and structured finance product suite across EMEA, combining product commercialisation with senior client relationship ownership.
Senior Manager, International Business / Trade Finance
PSBank
Jun 2017 - Jun 2018 (1 year)
Led the commercialisation and go-to-market launch of a new green trade finance solution backed by the Ministry of Economic Development.
Product Specialist, Corporate & Investment Banking (CIB)
Sep 2014 - May 2017 (2 years 8 months)
Supported the regional rollout and localisation of global transaction banking products across Cash Management, Trade Finance and FX.
Education
Degrees, certifications, and relevant coursework
University of Melbourne
Master of Business Administration, Business Administration
2022 - 2024
Pursued an MBA with a focus on corporate strategy, finance, and business transformation.
CFA Institute
Certificate, Sustainable Finance
Earned the CFA ESG Certificate, covering environmental, social, and governance investing principles.
London School of Economics and Political Science
Certificate, Law
Completed a course in International Financial Law and Regulation.
Moscow State University
Diploma, Law
2009 - 2014
Earned a Diploma in Law with a focus on corporate and commercial law.
Availability
Location
AustraliaAuthorized to work in
Salary expectations
Job categories
Skills
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