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Diana Felkina

@dianafelkina

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Chief Marketing Officer at Tectum Blockchain, where I led the SoftNote Wallet launch to hundreds of thousands of users.

Lebanon

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What I'm looking for

I'm available for full-time, fractional, or project-based work.

At Tectum Blockchain, I owned marketing end to end and led the go-to-market for the SoftNote Wallet launch, reaching hundreds of thousands of users. I managed a $500K+ annual budget and grew the community 500% to 300K+.

I founded NEXTPERSONA, a personal-branding agency where I build clients’ brands and websites, and train teams on AI marketing workflows. Previously, I led marketing at FUSE NETWORK and IDS FINTECH, including a seven-person team, expansion into five MENA countries, and growth to 1M+ wallets at FUSE NETWORK.

Experience

Work history, roles, and key accomplishments

Current

Chief Marketing Officer

Current

Sites At Scale

Jan 2025 - Present (1 year 9 months)

CMO of a growth and performance marketing agency, leading its own marketing and client portfolio. Runs marketing across 5+ client accounts, directs paid media, and manages founder personal brands.

Marketing Strategy Paid Media Campaign Management Client Management Personal Branding

Current

Founder

Current

NextPersona

Jan 2024 - Present (2 years 9 months)

Founded and runs a personal-branding agency, offering design, pricing, and client delivery. Builds clients' personal brands end to end, designs personal-brand websites, and trains teams on AI marketing workflows.

Personal Branding LinkedIn Strategy Content Marketing Web Design AI Marketing Training

Current

Chief Marketing Officer

Current

Tectum Blockchain

Jan 2023 - Present (3 years 9 months)

Owns the marketing function end to end, managing a $500K+ annual budget. Led GTM for the SoftNote Wallet launch, scaled community 500% to 300K+, and raised capital via private OTC round.

Marketing Strategy Budget Management Go To Market Community Growth Partnerships Paid Media PR Events

Head of Marketing

Fuse Network

Jan 2022 - Dec 2023 (1 year 11 months)

Built and managed a team of 7 plus agency partners, owning a $500K+ annual budget. Directed paid media, PR, and ambassador programmes, growing to 1M+ wallets and producing 5+ flagship events.

Team Management Budget Management Paid Media PR Event Production Ambassador Program Growth Marketing

Head of Marketing & Growth

IDS Fintech

Jan 2017 - Dec 2022 (5 years 11 months)

Led marketing for expansion into 5 MENA countries, supporting growth to a $5M valuation. Managed a $300K+ annual budget and increased qualified leads 3x, owning the funnel from demand generation to MQL→SQL handoff.

Marketing Strategy Market Expansion Budget Management Demand Generation Lead Generation Funnel Management ROI Analysis