At BPG Group, I manage social media and community operations for regional clients including Honda MENA, Porsche, ORA Developers, SolitAir Holding and Dubai Can. I analyze content and audience performance, then share insights and recommendations with client teams.
I support new social presences, including Honda MENA and ORA Developers, and work with account managers, strategists, designers and copywriters on content and campaign strategies. Campaign Middle East featured me in Faces to Watch 2025 for my contributions in community management and digital brand growth.
At VML, I managed social moderation and community engagement for L'Oréal Group brands including CeraVe, La Roche-Posay, Garnier, Maybelline and NYX. I prepared performance reports and shared community insights with brand teams to support optimization and regionally aligned content.
I also managed customer care through Salesforce and produced social-first video content for TikTok and Instagram. L'Oréal brands achieved an 89% CSAT score, and I ranked #2 across L'Oréal markets in the Community Management Surveys.
