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Dhruv Soni

@dhruvsoni2

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Content & Brand Strategist who turns AI and B2B stories into measurable growth.

India

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What I'm looking for

I’m looking for a role where I can own multi-channel brand and content strategy, translate complex AI into executive-ready narratives, and use analytics (GA4/HubSpot) to drive pipeline growth with strong leadership collaboration.

I’m a Content & Brand Strategist with 5+ years driving measurable growth across B2B SaaS, AI/ML platforms, and D2C brands. I combine analytical rigor—GA4, HubSpot, SEO—with creative storytelling that translates complex product features into clear positioning for both executive and technical audiences.

Across roles and clients, I’ve led end-to-end content strategy and campaign copy, delivering a 77% newsletter engagement lift, $5M+ in sales pipeline support, 45% more qualified demo requests, and a 15% sales cycle reduction. I’ve also managed cross-functional teams and freelancers while scaling content programs (whitepapers, case studies, blogs, video, and podcasts) that grow qualified leads and organic demand.

Experience

Work history, roles, and key accomplishments

Current

Freelance Content Strategist

Current

Freelance

Jan 2021 - Present (5 years 5 months)

Led end-to-end brand strategy and multi-channel content/campaign copy for 10+ clients across SaaS and D2C, translating technical features into clear positioning. Delivered a 77% newsletter engagement lift, supported $5M+ in sales pipeline, increased qualified demo requests by 45%, and reduced sales cycles by 15%.

Content Strategy Positioning SEO GA4 HubSpot Copywriting Lead Nurturing

Content & Brand Strategist

Innovatics

May 2025 - Feb 2026 (9 months)

Built Innovatics’ enterprise AI brand narrative and maintained consistent voice across 3 product lines while managing the marketing team and 2 freelance writers. Drove 42% higher demo conversion by converting 35+ AutoML specifications into executive-ready content and grew qualified enterprise leads by 35%; also increased demo requests by 38% and organic search traffic by 28% for Visbi launch conte

Brand Strategy Marketing Team AutoML SEO

Content Strategist & Copywriter

Tuvoc Technologies

Jul 2024 - May 2025 (10 months)

Developed B2B content strategies for enterprise AI solutions, increasing qualified demo requests by 45% and supporting $5M+ in sales pipeline. Improved C-suite value propositions by 35% (follow-up meeting rates), lifted newsletter open rates by 77% (18% to 32%) and click-through rates by 2.7x (2.1% to 4.8%), and optimized performance with GA4 and HubSpot.

Content Strategy GA4 HubSpot SEO & Content Conversion Optimization

Content Writer

IMS nHance

Dec 2023 - Jul 2024 (7 months)

Built B2B content strategies for 3 UK recruitment-sector clients, including whitepapers, case studies, and social campaigns that increased LinkedIn engagement by 65%. Produced 100+ SEO-optimized blog posts achieving top Google rankings for 35+ target keywords within 90 days and managed multi-platform social calendars across LinkedIn, Twitter, and Instagram.