ADEYEMI AMAO

Led UX for a decentralized NFT-based social platform, improving retention by 45% through effective onboarding and interaction design. Prototyped Web3-native UI components, resulting in faster development cycles by approximately 25%. Conducted usability tests to identify friction points in user flows.

Led UX for a decentralized NFT-based social platform, improving retention by 45% through wallet-friendly onboarding, collectible interaction design, and a token-gated content system.
Prototyped Web3-native UI components (e.g. wallet connect modals, on-chain activity feeds, NFT mint previews) resulting in faster dev cycles by ~25%.

Delivered 5+ user-first websites using Webflow, with average load times under 2.5s and UX-optimized responsive layouts, improving mobile usability scores by 40%.
Increased client conversion rates by up to 35% through optimized UX flows and custom CMS integrations
Trusted by 10+ brands including First E&P, Ovation, Asiga, TryLoopify, and FlightRepublic

Developed a flexible UX strategy for the growth team, enabling faster iteration and increasing feature adoption by 35% quarter over quarter.
Designed and implemented a modular design system that reduced design inconsistencies by 80% across web and mobile.
Created data visualization templates for user activity, increasing dashboard interaction time by 2.3x

Managed and mentored a design team of 2, contributing to an agile product roadmap that increased user satisfaction scores by 20%.
Partnered with PMs and devs to ship features that improved payment flow efficiency by 28%, as tracked via user task success rates.

Delivered 5+ user-first websites using Webflow, with average load times under 2.5s and UX-optimized responsive layouts, improving mobile usability scores by 40%. Developed graphic components, design system, layout and ensured seamless integration of web components through close coordination with the engineering team for a fintech website.

Activities and societies: Assistant Public Relations Officer