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Deniz Dolunay

@denizdolunay

Merchandise planner at Fred Perry, using sales and stock analysis to inform seasonal trading decisions.

At Fred Perry, I supported commercial merchandise planning across seasonal ranges, using sales and stock information to inform trading and product decisions. I contributed to forecasting, weekly trading analysis and seasonal planning, and prepared Excel reports highlighting variances, trends and recommended actions.

At Marks and Spencer, I coordinated seasonal promotions in SAP and maintained website product and promotional data with Marketing. At Burberry, I analysed sales and inventory, maintained the product database in JOOR and compared digital performance with direct competitors.

Experience

Work history, roles, and key accomplishments

Planner

Fred Perry

Jan 2024 - Jun 2026 (2 years 5 months)

Supported commercial merchandise planning across seasonal ranges, using sales and stock information to inform trading and product decisions. Monitored sales performance, stock levels, sell-through and stock cover, identifying risks and opportunities.

Merchandise Planning Sales and Stock Analysis Forecasting WSSI Trading Stock Cover Sell Through Excel Microsoft Office Stakeholder Management Cross Functional Collaboration

Pricing & Promotions Analyst

Marks and Spencer

Apr 2022 - Nov 2024 (2 years 7 months)

Co-ordinated seasonal promotions in SAP, maintaining accurate promotional set-up and ensuring activity launched to agreed timelines. Worked with Marketing to maintain website product and promotional data.

SAP Pricing Promotion Marketing Attention To Detail Workflow Management Communication Skills

Wholesale Assistant

Burberry

Jan 2020 - Apr 2021 (1 year 3 months)

Analysed sales and inventory levels and produced reports for senior staff, supporting commercial visibility and decision-making. Maintained the product database in JOOR and analysed digital performance against competitors.

Sales Analysis Inventory Analysis Reporting Joor Competitive Analysis Client Communication Deadline Management