Alice Pelati

As a Regional Merchandising Manager at ZARA UK, I have honed my skills in driving commercial strategies and team development. My role involves daily collaboration with the Product and Buying departments to ensure that our merchandising aligns with market trends and customer needs. I take pride in analyzing regional data to inform our strategies, ensuring that our stores are not only visually appealing but also commercially successful.

With a background in fashion marketing and design, I bring a unique perspective to merchandising. My experience includes overseeing the training and development of the commercial team, ensuring that they are equipped with the skills necessary to excel. I have successfully implemented action plans based on thorough analysis of commercial reports, which has led to improved product levels and customer satisfaction.

My commitment to excellence is reflected in my attention to detail and my ability to adapt to changing market conditions. I am passionate about fostering a collaborative environment where creativity and strategic thinking can thrive, ultimately driving the success of the brand.