At Infinix India, I managed 11+ product launches and integrated campaigns across retail, e-commerce, digital, PR, social media, and community channels. I also supported ATL/BTL and brand visibility initiatives, including OOH, metro, and brand film campaigns.
I led Infinix's first barter-based influencer campaign for Flip, which achieved 10M+ reach, and worked on creator collaborations with Tanmay Bhat, Carry Minati, Purav Jha, Total Gaming, and others. I built creative content strategy for LinkedIn, Instagram, and Snapchat, using consumer research and market immersions to refine brand messaging.
Earlier, as an Account Management Intern at Dentsu Webchutney, I coordinated teams on two national Tanishq campaigns. At Magsons Retail Supercenter, I designed and implemented a last-mile home-delivery model that increased home-delivery value by about 100% within a month.

