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Deepika J

@deepikaj2

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Senior Business Analyst at ICICI Bank

India

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What I'm looking for

I’m looking to transition into Data Scientist roles where I can combine my analytical thinking, engineering experience, and machine learning skills to build impactful data-driven solutions.

Results-driven analytics professional with 3+ years of experience in banking technology, business analytics, and product

performance optimization. Proficient in SQL, Python, and statistical analysis, with expertise in KPI reporting, process

automation, and data-driven problem-solving. Adept at uncovering business trends, diagnosing performance gaps, and

quantifying opportunities to drive product and operational improvements. Skilled at translating complex data into actionable

insights and partnering with cross-functional stakeholders to influence business decisions and deliver measurable impact.

Experience

Work history, roles, and key accomplishments

Current

Senior Business Analyst

Current

ICICI Bank

Apr 2026 - Present (6 months)

Analyzed transaction patterns, customer activity and product utilization to identify behavioral trends, underperforming customer segments and potential crosssell opportunities, supporting data-driven banking product strategies. Identified high-value and loss-making customer cohorts by enabling targeted loan sourcing and product placement strategies that increased loan conversion rates by 40%.

Python Excel Project Management SQL Data Analysis CI CD

Business Analyst - Technology Group

ICICI Bank

Jun 2023 - Apr 2026 (2 years 10 months)

Developed SQL-based reports helping banking operations identify performance deviations and prioritize resolution. Automated recurring SQL-based data extraction, reconciliation and validation processes, improving reporting accuracy and reducing manual effort in transaction analysis and production issue investigation.

Python Excel Project Management SQL Data Analysis

Research Intern

Visvesvaraya National Institute of Technology (VNIT), Nagpur

May 2022 - Jul 2022 (2 months)

• Developed a mathematical model for generating an optimal production plan that maximizes total output, taking production capacity, stoichiometric coefficients and other input resources into consideration. The model is built using Gurobi Python API module and python libraries to solve a set of multi objective linear equations
• Designed a Machine Learning model that uses transfer learning to detec