Deepanshu Rai
@deepanshurai
Associate Product Manager at Juspay building AI-powered design tools and a white-labelled design system for SaaS platforms.
IndiaWhat I'm looking for
At JUSPAY, I’m developing a white-labelled design system for its SaaS platforms and building tools that bring design system governance into everyday product development. I created a Figma-to-React, ReScript, and Tailwind code generator that reduced UI development time by 35% and design QA by 30%.
I also built a Chrome extension that tracks design system usage and blocks PRs below a coverage threshold, saving 30% of design review time. My work includes design audit plugins, a real-time design system analytics dashboard, and NLP-based code generation in Storybook.
Before moving into product management, I worked on payment experiences, dashboards, credit flows, and developer platforms at JUSPAY. I also conducted merchant interviews and helped develop the white-labelled design system foundation, connecting design, product, and engineering across complex platforms.
Experience
Work history, roles, and key accomplishments
Expanded my role beyond design, focusing on product strategy, automation, and design system governance to enhance efficiency and scalability.
KEY PRODUCT INITIATIVES
- Enhanced Order Search: Enabled phone & email search in the Orders module, used by 8.8K+ merchants monthly, reducing search time by 15%.
- Integrated Alerts for Analytics: Built alerts into the analytics module, increasing monitorin
Transitioning to Product Designer III, I focused on scalability, systemization, and adoption of a white-labeled design system for Juspay’s SaaS platforms.
KEY ACHIEVEMENTS
- Developed a white-labeled design system in Figma, catering to all Juspay SaaS platforms.
- Built a scalable token structure, enabling seamless adaptation for white-labeled requirements.
- Drove alignment between design, produ
As a Product Designer II, I led the Dashboard Team from a design perspective, driving impactful changes and refining the product to match industry-leading standards.
KEY ACHIEVEMENTS
- Spearheaded design innovation for dashboards, introducing improvements based on merchant and stakeholder feedback.
- Proposed and developed new features and modules aligned with merchant needs and business goals.
-
At Juspay, I played a pivotal role in designing seamless payment experiences and operational dashboards, ensuring efficiency, scalability, and user satisfaction.
PAYMENT PAGES
- Designed and shipped PP (web & app) for key merchants like OK Credit, Swiggy, Jio Saavn, and Acko.
- Developed the PP SDK Design System, enhancing consistency and scalability across merchant implementations.
- Designed th
I started this MSMI Registered Company in Jalandhar, Punjab along with 4 other partners. We mainly dealt in Website Development, Digital Marketing and conducting workshops related to Ethical Hacking, Photoshop.
We have developed websites of:
1. News India Uttarakhand (News Website with Admin Portal)
2. Devbhoomipolkhol News (News Website with Admin Portal)
3. Paise ko Kaam pe Lagao (Financial Bl
Worked as Technical Product Analyst at JUSPAY.
Education
Degrees, certifications, and relevant coursework
IxDF - The Interaction Design Foundation
Membership Certificate
Issued Mar 2023
IxDF - Interaction Design Foundation
User Experience: The Beginner's Guide
Issued Sep 2023
IxDF - Interaction Design Foundation
Mobile UX Design: The Beginner’s Guide
Issued Oct 2023
IBM
Enterprise Design Thinking Practitioner
Issued Jun 2021
IBM
Enterprise Design Thinking Co-Creator
Issued Jul 2021
Lovely Professional University
Bachelor's degree, B.tech (Hons.) in CSE
2016 - 2020
Internshala
Digital Marketing
Issued Jul 2019
Android Enterprise Sales Specialist
Issued Jan 2019
TemplateMonster.com
Wordpress Certification Center
Issued Jan 2019
The Fundamentals of Digital Marketing
Issued Jun 2019
Facebook Blueprint
Journalist Safety
Issued Jun 2019
Cybrary
Nessus Fundamentals
Issued May 2019
TemplateMonster.com
HTML CSS Certification Center
Issued Jan 2019
Search Ads 360 Basics
Issued Sep 2018
Google My Business Basics
Issued Sep 2018
Campaign Manager Brand Controls Basic
Issued Dec 2018
AdWords Display Brand Controls Basics
Issued Sep 2018
Udemy
HTML5 & CSS3 PRODUCTIVITY HACKS
Issued Sep 2017
Delhi Public School (DPS)
Higher Secondary Certificate (HSC)
2014 - 2016
- Inter DPS Football U-16 and U-19
* Played U-16 Inter DPS Football Tournament at DPS Kalyanpur, Kanpur
* Played U-19 Inter DPS Football Tournament at DPS Allahabad, UP
* Played U-19 Inter DPS Football Tournament at DPS Kalyanpur, Kanpur
* Played District Level Football Tournament and represented Singrauli District
* Played the NCL Project Football Tournament and represented Nighai Proje
Delhi Public School, Nigahi
Senior Secondary Education
2010 - 2014
Availability
Location
IndiaAuthorized to work in
Salary expectations
Social media
Job categories
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