Open to opportunities

Kritika Singh

@kritikasingh5

Message

I build data products that improve product decisions and business growth.

India

Message

What I'm looking for

I'm looking to lead product, data, and analytics initiatives where I can turn ambiguous business problems into scalable data products, experimentation strategies, and decision tools that drive measurable customer and business outcomes.

I've led data-product and analytics initiatives at Amazon across Bills & Financial Services and Amazon Pay, turning ambiguous business problems into KPI frameworks, experiments, self-service tools, and decision platforms.

My work has reduced analytics turnaround time from 50 to 16 days, cut request backlog by 81%, reduced excess bill fetch fees by 50%, and contributed to growth in credit card and BNPL programs. I build with SQL, Python, Snowflake, QuickSight, machine learning, and statistical modelling.

Previously, I developed marketing analytics for Adobe, experimentation and marketplace analytics at Swiggy, and workplace safety ML research at IIT Kharagpur. I enjoy translating customer, product, and operational data into decisions teams can act on.

Experience

Work history, roles, and key accomplishments

Current

Business Analyst II

Current

Amazon

Aug 2025 - Present (1 year 1 month)

Lead data-product initiatives across product, marketing, and financial-services use cases, translating ambiguous business problems into product requirements, KPIs, and analytical solutions. Automated recurring analytics workflows, reducing turnaround time from 50 to 16 days and backlog by 81%.

SQL Python QuickSight Product Analytics KPIs Experimentation A B Testing Customer Segmentation Data Products Self Service Analytics AI Machine Learning

Career Break

Personal

Aug 2023 - Jul 2025 (1 year 11 months)

Took a career break for personal reasons.

Business Intelligence Engineer

Amazon

Feb 2022 - Jul 2023 (1 year 5 months)

Led BI and data-product architecture for Amazon Pay's credit and financing products, integrating internal and partner data into a scalable analytics layer. Partnered with Product Managers on requirements, success metrics, experimentation, and go-to-market planning.

SQL Python Data Architecture BIツール A B Testing Experimentation Forecasting Anomaly Detection Self Service Analytics Product Analytics

Consultant Analyst

ADT Research and Analytics Solutions

Aug 2021 - Feb 2022 (6 months)

Built measurement frameworks and analytics solutions to evaluate multi-channel customer acquisition and marketing performance. Developed forecasting and predictive models for customer visits, conversions, and marketing ROI across APAC markets.

SQL Python Forecasting predictive modeling Marketing Analytics ROI Analysis CTR CVR CPC ROAS CAC LTV

Business Analyst

Swiggy

Jul 2020 - Apr 2021 (9 months)

Designed experimentation frameworks to evaluate batching, assignment, and marketplace-efficiency changes. Built Snowflake–Python data pipelines to automate experiment reporting and KPI monitoring.

SQL Python Snowflake Experimentation A B Testing Data Pipelines Dashboarding Regression Modeling

Senior Research Fellow

Indian Institute of Technology, Kharagpur

Apr 2017 - Jun 2020 (3 years 2 months)

Led machine learning and statistical modeling for a workplace safety analytics initiative, translating operational problems into predictive analytics solutions. Managed a team of 3 Junior Research Fellows and published 4 peer-reviewed SCI-indexed papers.