Deeba Zain

At Staples Canada, I supported the migration of 20+ B2B homepage components, partnering with product, UX, and development teams through UAT to validate fixes across functionality, design, and mobile responsiveness.

I design targeted landing pages in Contentful and curate Shopify and Algolia collections to simplify product discovery. I also run A/B tests with Adobe Analytics and GA4, and simplified navigation to improve usability by 60% and increase CSAT scores.

At Sun Life Financial, I consolidated nine global design systems and led the migration of six core microsites supporting European expansion. My accessibility and workflow improvements increased usability by 30% and helped deliver $3.4M in annual cost savings.

I bring product design, content operations, and research together through user interviews, journey mapping, usability testing, SEO, and accessible design. I’ve also built a 500+ article WordPress database and review AI-generated websites and written outputs for quality and clarity.