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Suhita GhatakSG
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Suhita Ghatak

@suhitaghatak

I'm a system thinker who turns ambiguous briefs into scalable product solutions.

India
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What I'm looking for

I’m looking for a role where I can own complex problems end-to-end, make meaningful product decisions, and be accountable for outcomes. I do my best work in environments built on trust, autonomy, and flexibility; a place where people are empowered to manage their time, decisions, and output. I'm open to relocating with assistance.

I build functional, user-centric product experiences for complex global risk, compliance, data and privacy domains, with +10 of experience working across the content and product space.

Over the past 3+ years at PayPal, I’ve focused on simplifying complex risk and compliance experiences, understanding user and business needs, and building scalable frameworks and content systems that improve product UX and drive business KPIs.

What excites me most is owning complex problems end to end, understanding the current system realities, identifying user and business needs, defining how the experience should work, and working with cross-functional teams to turn those insights into scalable product solutions.

As a UX advocate, I’ve establish processes that bring content and user experience into product conversations early: when teams are asking, “How do we solve this problem?” rather than simply, “How do we communicate the solution?”

I’m now looking to bring this product-thinking, systems mindset, and deep understanding of users and complex domains into a Product Management role, where I can take greater ownership of problems, product decisions, and outcomes.

Experience

Work history, roles, and key accomplishments

PayPal logoPA

Sr. Content Designer Product SME

Jun 2023 - Sep 2026 (3 years 3 months)

Designed and scaled a framework to handle negative experiences across Venmo and PayPal’s self-service platforms to improve account unblock rate for users from 3 to 20%, and reduce unblock request initiation time by 50% respectively.

Srijan Technologies logoST

Content Writer (Manager)

May 2020 - May 2023 (3 years)

Content strategy: Understanding business goals, identifying content pillars, and monitoring content performance for achieving desired goals such as MQLs. Conceptualizing creative campaigns that are in sync with the business goals and aligned with the target audience to drive leads. Building content requirements of sales and marketing campaigns.

Texala India Pvt. Ltd. logoTL

Content Writer (Manager)

Texala India Pvt. Ltd.

Aug 2019 - Mar 2020 (7 months)

Improved CTR by 10% for the primary call-to-action on the website
- Drove research, cross-functional collaboration to revamp the website UX for the client.
- Redesigned the brand website and other communications channels to generate business leads

Education

Degrees, certifications, and relevant coursework

Vishveshwarya Group of Institutes logoVI

Vishveshwarya Group of Institutes

B.Tech, Electrical and Electronics Engineering

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