Open to opportunities

Debashree User

@debashreeuser

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Dynamic professional specializing in social media analysis and market research.

India

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What I'm looking for

I seek a role that fosters collaboration and offers opportunities for strategic impact.

I am a dynamic professional with extensive experience in social media analysis, market research, and data management. My expertise lies in tracking brand sentiment, analyzing consumer behavior, and providing strategic insights that drive business growth. I have successfully spearheaded over 30 projects at AstraZeneca, utilizing advanced social listening tools to monitor brand developments and competitor performance across various therapeutic areas.

My analytical skills enable me to deliver qualitative and quantitative analyses that inform strategic enhancements to product portfolios. I have a proven track record of preparing comprehensive performance analyses and providing actionable intelligence to marketing and medical teams. My commitment to maintaining high-quality standards while delivering timely reports has garnered acclaim from stakeholders and contributed significantly to informed decision-making.

Experience

Work history, roles, and key accomplishments

Current

Social Media Listening

Current

AstraZeneca India

Mar 2023 - Present (2 years 2 months)

Spearheaded over 30 projects in social media analysis, utilizing tools like Sprinklr and Brandwatch to track sentiment and analyze competitor performance. Delivered actionable insights for marketing and medical teams, contributing to strategic enhancements in AstraZeneca's therapeutic areas.

Brand Marketing Data Analysis Digital Marketing Project Management Competitive Intelligence Regulatory Compliance

Marketing Research

Rashtriya Grahmin Vikash Nidhi

Sep 2021 - Nov 2021 (2 months)

Conducted an endline survey on voter knowledge and practices, analyzing data to provide insights for policymakers. Utilized Microsoft Excel for data analysis and delivered comprehensive reports to enhance voter engagement strategies.

Market Research Data Analysis Microsoft Excel Reporting Survey Design Statistical Analysis Communication Critical Thinking

Education

Degrees, certifications, and relevant coursework

Assam Institute of Management

Master of Business Administration, Business Administration

2022 - 2022

Grade: 83.88%

Completed a Master of Business Administration with a focus on business strategies and management principles, achieving a high percentage of 83.88%. This program equipped me with the skills necessary for effective leadership and strategic decision-making in business environments.

Dibrugarh University

Bachelor of Pharmacy, Pharmacy

2016 - 2020

Grade: 72.01%

Earned a Bachelor of Pharmacy, focusing on pharmaceutical sciences and healthcare. Graduated with a percentage of 72.01%, gaining a solid foundation in drug development, patient care, and the regulatory environment of the pharmaceutical industry.