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Dayna Lang UserDU
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Dayna Lang User

@daynalang

I’m a content writer and editor who turns research into engaging, SEO-driven storytelling.

Canada
Message

What I'm looking for

I’m looking for a collaborative team where I can own end-to-end content—strategy, writing, editing, and SEO optimization—while measuring impact on conversions. I thrive on deadlines, brand voice consistency, and building sustainable content calendars.

I’m a writer, editor, and creative content professional based in Toronto, with a track record of producing persuasive, engaging written materials across platforms. I’ve built and executed content strategies that include editorial articles, website copy, and long-form digital content, grounded in “SEO best practices” and strong research.

Most recently, I’ve been freelancing for B2B, healthcare, SaaS, B2C, and e-commerce clients—writing high-quality long-form assets (blog posts, eBooks, and more), editing and managing content calendars, and supporting error-free publication. Previously, as Content Marketing Manager at Creyos, I managed a content calendar, led a team of freelance writers, wrote landing pages and one-pagers, and tracked content success metrics with measurable conversion impact; earlier roles included Content Writer work at Illumin (including campaign and thought leadership execution) and Content Lead responsibilities at Prepr, where I copyedited and managed online content publication and distribution.

Experience

Work history, roles, and key accomplishments

Dayna Lang logoDL
Current

Freelance Writer & Editor

Dayna Lang

Jan 2026 - Present (5 months)

Produced and edited long-form editorial content, website copy, and eBooks while managing content calendars for error-free publication. Applied SEO best practices and supported content delivery through WordPress and HubSpot for B2B, healthcare, SaaS, B2C, and e-commerce clients.

CR

Content Marketing Manager

Creyos

Jun 2025 - Jan 2026 (7 months)

Managed a B2B neuroscience platform’s content calendar, produced high-volume assets, and led website content production. Managed freelance writer teams, edited deliverables, and built measurement of content impact on conversions to support a sustainable content strategy.

IL

Content Writer

Illumin

Feb 2023 - Feb 2025 (2 years)

Planned and managed content and social media calendars while writing engaging editorial content and running leadership-focused content campaigns. Increased page views from under 100 per article to over 1,000 and raised average time on page from under 30 seconds to over a minute, contributing to organic marketing with 90%+ ROI (factoring in salaries).

ZR

Content Writer

Ziff Media Research

Apr 2022 - Dec 2022 (8 months)

Researched, wrote, and edited web articles for the eCommerce and retail space for Offers.com and BlackFriday.com. Maintained brand voice and published error-free SEO content via multiple CMS platforms, updating articles as new sales or information became available.

PR

Content Lead

Prepr

Dec 2020 - Mar 2022 (1 year 3 months)

Created blog articles, eBooks, and landing pages covering innovation, societal barriers, and upskilling. Copyedited all published content and managed publication and distribution of online assets including eBooks and blog articles.

Education

Degrees, certifications, and relevant coursework

PREPR logoPR

PREPR

Digital Marketing Program, Digital Marketing

2020 -

Activities and societies: Attended lectures and workshops and developed a software solution, brand, and marketing plan with a team.

Completed the PREPR Fun Program digital marketing upskilling program in October 2020.

Toronto Metropolitan University logoTU

Toronto Metropolitan University

Bachelor of Arts, English

2012 - 2016

Bachelor of Arts in English with a minor in History at Toronto Metropolitan University from 2012 to 2016.

Tech stack

Software and tools used professionally

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