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Dayanna Castiblanco

@dayannacastiblanco

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Product Designer at Rappi who led rider app design across 9 countries.

Colombia

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What I'm looking for

I'm looking for a role where I can build purposeful products, contribute design judgment to decision-making, and work with teams where design has a meaningful role in strategy.

At Rappi S.A.S, I led end-to-end design for the rider app across 9 countries, including onboarding, performance, incentives, and Turbo. I also led UI refreshes for critical flows and designed features for the 2026 World Cup to encourage riders to connect at strategic moments.

At Apparta S.A.S and Valienta S.A.S, I designed app and web experiences from research and user testing through handoff to development. At CasaToro S.A., I built and documented style guides and design systems for growing digital products.

Experience

Work history, roles, and key accomplishments

Product Designer

Rappi S.A.S

Jan 2023 - Jan 2026 (3 years)

Led end-to-end design of the delivery app for 9 countries, owning onboarding, performance system, discipline, incentives, and Turbo experience. Designed new features for the 2026 World Cup and led UI refresh of critical flows, extending experiences across the platform with product, engineering, and operations.

Figma Design Systems User Research Prototyping UI Design Product Strategy Cross Functional Collaboration

Product Designer

Apparta S.A.S

Jan 2022 - Jan 2023 (1 year)

Designed a booking system from research and user testing to implementation with development. Improved key experiences in the mobile app and internal admin platform by identifying frictions and proposing validated solutions.

User Research User Testing Mobile Design Web Design Prototyping UX Design

Product Designer

Valienta S.A.S

Jan 2022 - Dec 2022 (11 months)

Led design of new features for app and web from problem definition to development handoff. Created and maintained reusable components to accelerate delivery cycles and designed marketing landing pages on Webflow.

Figma Design Systems Webflow Prototyping UI Design Component Libraries