At SoftConstruct, I own end-to-end UX/UI strategy for Umbrella, CRM, and Affiliate tools—three B2B operator products spanning risk management and operational workflows. I lead discovery, research, information architecture, prototyping, delivery, and design-system maintenance while mentoring junior designers.
At Intelinair, makers of AGMRI, I designed agricultural technology interfaces that combined aerial imagery, machine learning, and agricultural data. I led research and usability testing with farmers, introduced mobile-first data tools, and improved decision-making around crop health and yield predictions.
Previously at Synergy International Systems, I helped grow a design system and component library that reduced product design time by 40% and design-to-development cycles by 35%. My earlier work at Ucraft and 3D Tuning built my foundation in website templates, visual design, user research, and intuitive user journeys.
