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Anahit Ginosian

@anahitginosian

Senior Product Designer at Scale Final, designing telecommunications platforms with role-based access, data-rich dashboards, and a scalable design system.

Armenia

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At Scale Final, I designed the end-to-end UX/UI process for Calleague, complex telecommunications web platforms. My work included user research, product discovery, user flows, prototypes, and high-fidelity UI design.

I designed data-rich dashboards and administration features, including role-based access control and user permissions, to help people manage complex services. I also created a scalable design system and a unified broker-grade interface with failover logic.

Previously, I led product design for a Business Management Platform at Praemium RA LLC and designed UX/UI for SiGMA Shop and the East Europe mobile app at SiGMA Group. Across my work in fintech, iGaming, and SaaS, I focus on end-to-end product design, usability, and visual quality.

Experience

Work history, roles, and key accomplishments

Current

Senior UX/UI & Visual Designer

Current

Scale Final

Oct 2025 - Present (1 year 1 month)

Designed end-to-end UX/UI for complex telecommunications web platforms, including user research, product discovery, user flows, wireframes, prototypes, and high-fidelity UI design. Created data-rich dashboards, admin interfaces, and a scalable design system with RBAC features.

UX Research User Flows Wireframing Prototyping High fidelity UI Design Systems RBAC Dashboard Design Telecommunications

Senior UX/UI Designer

SiGMA Group

Sep 2024 - Oct 2025 (1 year 1 month)

Designed and improved UX/UI for the SiGMA Shop e-commerce platform and East Europe mobile app, enhancing usability, accessibility, and conversion. Led the full design process and built a scalable design system.

UX UI Design Ecommerce Mobile App Design User Research User Flows Wireframing Prototyping Design Systems Accessibility Conversion Rate Optimization

Lead Product Designer

Praemium RA LLC

Oct 2019 - Jul 2024 (4 years 9 months)

Led end-to-end product design for a Business Management Platform targeting Data Analysts, improving user experience and workflow efficiency. Managed UX/UI design of VMA Report Publisher and Admin tools, and collaborated on plugin UX/UI for Wealthcraft.

Product Design UX UI Design Business Management Platforms Data Analyst User Experience Workflow Efficiency Team Leadership Cross Functional Collaboration

Marketing Design Team Lead

Pernod Ricard Armenia CJSC

Mar 2010 - Oct 2019 (9 years 7 months)

Directed design projects for a global wine and spirits group, ensuring creative outputs met brand guidelines. Collaborated with marketing and sales teams, provided artistic leadership to junior designers, and managed multiple concurrent projects.

Design Leadership Brand Guidelines Quality Control Web Design Print Design Advertising PR Project Management Team Leadership

Art Director

Basis Financial Statistical Journal

Nov 2008 - Aug 2010 (1 year 9 months)

Led end-to-end creative direction and design of the Basis Financial Statistical Journal, from concept development and editorial layout design through prepress and print production. Delivered creative solutions across software, web, media, advertising, and PR.

Art Direction Editorial Design Print Production Prepress Creative Direction Quality Control Teamwork

Senior Graphic & Web Designer

Twiga RA Communication Group

Nov 2008 - Aug 2010 (1 year 9 months)

Delivered creative solutions across software, web, media, advertising, and PR, meeting client expectations for visual impact and brand alignment. Engaged in process improvements and supported team collaboration.

Graphic Design Web Design Creative Solutions Brand Alignment Quality Control Teamwork