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David Ken

@davidken

Direct response copywriter at YousetInsurance who ran homeowner insurance ad campaigns from creative briefs through testing and reporting.

Nigeria

Message

At YousetInsurance, I ran homeowner insurance ad campaigns from creative briefs through targeting, A/B testing, and reporting. I built ad creatives and copy, tracked engagement and lead metrics, and worked with stakeholders across time zones to keep campaigns aligned.

At SolvivoWellness, I created and tested problem-solution angles for a flagship product and audited ad campaigns to find funnel leaks. I also improved the Shopify store’s backend performance by optimizing web copy, site element placement, and social proof.

Experience

Work history, roles, and key accomplishments

Digital Marketing Contractor

YousetInsurance

Jul 2025 - May 2026 (10 months)

Ran full homeowner insurance ad campaigns from creative briefs to targeting, A/B testing, and reporting. Built ad creatives and copy, tracked performance, and reported on engagement and lead metrics while working closely with stakeholders across time zones.

Digital Marketing A B Testing Campaign Management Reporting Stakeholder Management

Copywriter, Media Buyer, Shopify Admin

SolvivoWellness

Aug 2024 - Apr 2025 (8 months)

Created and tested multiple problem-solution angles for flagship product. Regularly audited ad campaigns to identify and resolve leaks in the funnel structure and improved backend performance by optimizing web copy, site element placement, and social proof on the client's Shopify store.

Copywriting A B Testing Shopify Web Optimization Social Influence

Copywriter, Media Buyer

TrueNutraWellness

Nov 2022 - Mar 2023 (4 months)

Performed market research, created ideal avatars, and tailored ad copy to specific avatars. Created and reiterated on ad hooks to maximize ad clickability and ran email marketing campaigns to promote immediate sales of newer products.

Market Research Copywriting Email Marketing Advertising