Mercy Ijato
@mercyijato
Conversion copywriter and Meta Ads specialist turning attention into trust, leads, and sales.
NigeriaWhat I'm looking for
I help brands, coaches, and founders clarify their message and position offers using research-driven messaging and audience psychology to convert attention into trust, leads, and sales.
My work blends strong writing, rigorous audience research, and strategic ad funnel design — producing copy and ad campaigns that improve performance even on limited budgets. In one role I delivered a 3× improvement in ad performance compared to prior campaigns.
I have hands-on experience writing ad copy, landing page messaging, and content calendars, and I collaborate well with teams to execute conversion-focused funnels from awareness through to sales.
Experience
Work history, roles, and key accomplishments
Creative Communication Associate
Agricultus Genesis
Jan 2025 - Present (1 year 2 months)
Developed engaging video scripts and a Q1 content calendar to build brand education and audience trust; wrote ad copy, social captions, and carousel content using storytelling and educational frameworks.
Conversion Copywriter
Freelance Practice
Jan 2024 - Present (2 years 2 months)
Created psychology-driven ad copy and landing page messaging for mock and live clients, conducted in-depth audience research, and built conversion-focused funnels from awareness to sales.
Conversion Copywriter
Oporcity
Jan 2025 - Dec 2026 (1 year 11 months)
Researched real estate buyer behaviour and crafted targeted Meta ad copy across campaign objectives, delivering a 3x improvement in ad performance versus prior campaigns.
Education
Degrees, certifications, and relevant coursework
Ebonyi State University
Bachelor of Biochemistry, Biochemistry
2021 -
Pursuing a Bachelor of Biochemistry with coursework and projects relevant to scientific principles and laboratory techniques.
Tech stack
Software and tools used professionally
Availability
Location
NigeriaAuthorized to work in
Job categories
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