Wonders Akwong

I’m a results-driven Direct Response Copywriter with 3+ years of experience creating conversion-focused ad scripts for TikTok, Instagram, YouTube, and Meta campaigns. I write emotionally compelling hooks and short-form video ad scripts designed to improve CTR, watch time, and ROAS, using customer psychology and direct response principles.

In my recent work, I wrote high-converting TikTok and Instagram ad scripts for eCommerce, wellness, and finance offers and developed 150+ video hooks and ad variations that increased CTR by up to 38%. I collaborate with video editors and media buyers to optimize creative performance through weekly script rewrites and testing, and I use Google Sheets to track performance metrics and identify winning copy patterns.

I also scale performance by rewriting underperforming scripts into fresh angles, using customer avatar research to pinpoint emotional pain points, objections, and buying triggers. Highlights include helping improve ROAS from 1.8x to 3.4x on a health supplement campaign, generating 1.2M organic-style views from a TikTok-style script, and reducing creative fatigue with 20+ alternative hook variations.